Recently, the 2025 MUSE Design Awards, hailed as the "Oscars of the design world," announced its winners. GTPAPER's high-end women's care brand, VCLASS, stood out from numerous excellent entries worldwide, winning the Silver Award in the packaging design category for its systematic packaging design innovations across its three core product lines: the A-grade baby cotton series, the breathable bare-feel series, and the comfortable sleep panties.
| Recently, the 2025 MUSE Design Awards, hailed as the "Oscars of the design world," announced its winners. Vclass, a high-end women's hygiene brand under Singaporean company Giti Paper Products, stood out from numerous excellent entries worldwide with its systematic packaging design innovations across three core product lines: the A-grade baby cotton series, the breathable bare-feel series, and the comfortable sleep pants. It won the Silver Award in the packaging design category, showcasing the outstanding strength of Chinese design on the international stage. |
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The award-winning work was created by the renowned design agency Miao & Miao Brand Consulting. Through a narrative logic of "visual impact + dynamic IP scenarios," it elevates the user experience of feminine hygiene products from functional satisfaction to emotional resonance, marking the first time a Chinese feminine care brand has entered the global design arena with a systematic design language.
The MUSE Design Awards, founded in New York City, is one of the global award competitions under the International Awards Associate and is one of the most influential international awards in the global creative design field. This award brings together cross-disciplinary design thinking from around the world, aiming to discover and recognize outstanding works in various design fields, including architecture, landscape, and interior design, fostering and promoting "design muses" and driving design development to new heights.
The MUSE Design Awards, a prestigious certification and a global benchmark for innovative design, is one of the most influential competitions in the global design field. Known for its rigorous judging standards and forward-thinking perspective, the MUSE Design Awards aim to recognize outstanding works that solve user pain points and drive industry change through innovative design. Previous winning entries have spanned various fields, including architecture, industrial design, and technology. The fact that three Vclass products have won awards is both a recognition of their disruptive concepts by the international design community and another highlight for the skincare brand on the global stage.
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Innovative Design and Premium Experience Define a New Benchmark in Feminine Care
As a global professional hygiene company, Jiatong Paper has been deeply rooted in the field of feminine care for over 30 years. For years, Jiatong Paper has kept pace with changing consumer needs, from its Cloud Soft series to its Pure Cotton series, consistently adhering to high-quality innovation.
In 2023, it launched the high-end feminine care brand Vclass, developing a variety of high-quality sanitary napkins and period panties, such as the A-grade Baby Skin Cotton series, the Barely There Breathable series, and the Barely There period panties. It consistently upholds a long-term perspective, keenly understanding the needs of women during their menstrual cycles. Through superior product experience and innovative packaging design, it enhances brand awareness and favorability, fulfilling consumers' expectations and aspirations for a better menstrual experience.
A-grade Baby Skin Cotton Series
The product uses selected Xinjiang snowfield cotton, certified by the national Class A textile standard and the Swiss OEKO-TEX Class I safety standard for infants and toddlers. It is hypoallergenic, extending "mother and baby-grade care" to the field of menstrual care.
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The Barely-There Breathable Series and Comfortable Sleep Underwear
are ultra-thin, top-performing products, utilizing 3rd generation invisible blood technology for 30% improved dryness. Menstrual fluid is less likely to remain on the surface, instantly absorbed into the pad, leaving you feeling fresh and non-sticky. Lightweight and breathable, they comfortably fit all body types, preventing leaks regardless of sleeping position.
A new generation of sanitary napkin brand, making women's needs visible.
In early 2025, Vclass launched the "Women's Menstrual Period Friendly Initiative," providing free individually packaged sanitary napkins in office buildings. This small, thoughtful gesture reflects a significant focus on women's needs.
Each menstrual emergency kit contains individually packaged, portable, A-grade baby-soft cotton sanitary napkins. Those who receive them for the first time are often surprised – their compact size, only half the size of a palm, and fully sealed vacuum packaging, which is moisture-proof and antibacterial, makes them feel like carrying a stylish powder compact. This is very different from the large, thick sanitary napkins of traditional perception. This innovative design addresses the pain points of women's travel scenarios, making them convenient to carry and more hygienic. It truly considers women's experiences, benefiting more women through practical actions and protecting their peace of mind and dignity.
Redefining the menstrual experience for women with innovative product design.
Vclass's initial goal in developing its A-grade baby-soft cotton products was to create a simple, clean, safe, and caring sanitary napkin. Even before the industry adopted textile standards, we applied advanced material science and standards from the infant and child industry to the women's personal care sector, providing consumers with a more reassuring personal care experience.
The A-grade baby-soft cotton and breathable series of products have won the MUSE Design Awards, an international industry authority's recognition of Vclass's product design aesthetics, diverse innovation, and design value.
From material innovation to design breakthroughs, Vclass has proven its brand's innovative strength and commitment to women's well-being with a MUSE Silver Award trophy. In the future, Vclass will continue to focus on products, deepen its product development, and adhere to technological innovation and aesthetic design. Starting from the real needs of women, we will develop more thoughtful and impactful excellent products to help them feel more comfortable and confident on their journey of self-realization.
